Ford works council criticizes german armed forces for advertisement

Ford works council criticizes german armed forces for advertisement

Ford europe works council criticizes german army for newspaper ad alluding to impending job cuts at koln car plant. On the front page of a koln tabloid, the bundeswehr had an ad with the text "job fort? Do what really pays" placed. The word "fort" was thereby copied from the ford logo.

"This is absolutely inappropriate and disrespectful," said martin hennig, head of ford europe’s works council: "the bundeswehr is instrumentalizing fates for advertising purposes in a tasteless way.". That a state organization should do this is appalling, said henning.

A spokeswoman for the federal ministry of defense said in response to a question from the german press agency, the aim is not to offend anyone: "the bundeswehr wants to offer people affected by job cuts career prospects in uniform or in our civilian sector."This is how they advertised for the bundeswehr in front of the volkswagen plant in wolfsburg. A poster there read "dare a job for the people," the spokeswoman said.

At ford in koln and in saarlouis, 5400 jobs are to be cut through severance payments and early retirement. In total, the automaker has 24 production sites in germany – including a small research site in aachen.000 employees as permanent staff. In addition, temporary workers will also be affected by the cost-cutting measures.